February 3, 2010

POSTED BY

Rafael Esquer

CATEGORY

Cutting-edge Material + Electric Colors + Typography = Highlights

new york branding sports graphic design studio

Highlights is the name of a new generation of yo-yo strings envisioned by the brilliant minds of yoyonation. Fabricated from cutting-edge material in electric colors, Highlights is an ideal string for both professional yo-yo competitors and amateur yo-yo enthusiasts. Eye-catching color helps yoyo players brilliantly showcase the complex maneuvers of …

Highlights is the name of a new generation of yo-yo strings envisioned by the brilliant minds of yoyonation. Fabricated from cutting-edge material in electric colors, Highlights is an ideal string for both professional yo-yo competitors and amateur yo-yo enthusiasts. Eye-catching color helps yoyo players brilliantly showcase the complex maneuvers of their yo-yo tricks.

We designed the logo for Highlights to target the youthful energy of the yo-yo community. Its colors, like the colors of the product, are vibrant and saturated. The main image is an abstraction of yo-yo strings, playfully intertwining with the typography. Type and image combine to create a fun and accessible personality for this exciting new brand.

Wanna see more? Visit alfalfa studio site.

new york branding sports graphic design studio

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