Esquer/Esquire Poster for LGDA Lecture

March 10, 2010

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Rafael Esquer

CATEGORY

Esquer/Esquire Poster for LGDA Lecture

Last year in April, I was invited to give a lecture in Louisville, KY by the LGDA (Louisville Graphic Design Association). They also asked alfalfa studio to design the poster. I wanted the design of the poster to speak on 3 levels at once: • Pays tribute to the city …

Rafael Esquer LGDA Esquire poster

Last year in April, I was invited to give a lecture in Louisville, KY by the LGDA (Louisville Graphic Design Association). They also asked alfalfa studio to design the poster.

I wanted the design of the poster to speak on 3 levels at once:
• Pays tribute to the city of Louisville by referencing its most famous son, Muhammad Ali
• Signals graphic design as it subject through its affectionate parody of the famous 1968 Esquire cover by the legendary George Lois
• Announces Esquer’s name by playing on its close similarity to Esquire

True to the text on Lois’s Esquire cover (“The Passion of Muhammad Ali”), I also titled the lecture “The Passions of Rafael Esquer.”

Besides, I often receive mail with my last name spelled as “Mr. Esquire.” I wanted to get even, so Esquire was changed to Esquer (at least for my lecture).

I really enjoyed everything about Louisville. That is, the lecture and the public, the great food in the dinner after my lecture, the amazing people (including LGDA’s President Elizabeth Perry Spalding and Brandon Bass), the fabulous 21C Museum Hotel, the charming city, the antiques shops and, of course, the inspiring Muhammad Ali Center.

To my great surprise, the day I visited the Ali Center, I met The Greatest in the flesh. Yes, I was star-struck! Muhammad Ali is truly The Greatest.

Gregory Gross, Muhammad Ail and Rafael Esquer
Writer Gregory Gross, Muhammad Ali and Rafael Esquer

Thanks to photographer Shoko Takayasu for making me look good posing as Saint Sebastian.

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