We are excited to share Cubanica 3.0, the newly launched site showcasing the work of a multi-disciplinary graphic design studio run by Pablo Medina.

For the last 10 years, Cubanica has been an integral part of the New York downtown design scene. The studio’s body of work not only includes graphics for posters, books, murals, and apparel amongst others, but also the directing of an award winning documentary and, most importantly, the design and release of original typefaces. Cubanica has given us some of the most iconic fonts of the last 20 years.

Calaveras and Diablitos, Cubanica's latest released

A good friend of Alfalfa Studio, Pablo enjoys sharing his knowledlge by teaching at Parsons School of Design in New York City and by lecturing in the US and South America.

Pablo’s work is greatly influenced by the vernacular of street culture—here and elsewhere—and by the rich tradition of his Latin American roots.

To see more of the great work or to read about Pablo’s observations visit Cubanica 3.0.

Enjoy!

Playoff typeface, designed for ESPN Magazine