Client:
Kate Spade

Product:
60 Sec Animated Spot

Medium:
Stop-motion animation

Description:
Kate Spade New York commissioned Alfalfa Studio to be part of their Year of Color campaign by creating an original animation to celebrate the month of October.

Alfalfa Studio proposed the concept, conducted the research, created original collage illustrations, produced dozens of cut paper collages, directed the story and animation, and supervised all production and post-production aspects, including sound effects and music.

At the end, we delivered a salute to the rich color of chocolate. Our one-minute stop-motion animation imagines the secret life of an eclectic salon wall. It's an enchanted story for October, set to the sweet music of Grammy nominated musician Carla Morrison while keeping in tune with the personality of the Kate Spade brand.