Share this
See more publication design
Connections Magazine
culture
Client:
Grand Central Terminal
Product:
Magazine
Medium:
Print
Description:
In 2006 Alfalfa was presented with the opportunity to re-design Connections. A quarterly magazine aimed to be the essential guide to life at New York City’s Grand Central Terminal.
In addition to the overall creative and art direction, Alfalfa selected a typographic family; suggested a photographic style; developed a set of icons inspired by the architecture of the place; established a flexible grid that shifts according to the subject matter; and perhaps most importantly, we strove for an overall aesthetic that pays homage to what stands today as one of New York City’s most famous landmarks.
Alfalfa’s editorial guidelines have allowed the magazine to appear rich, practical, and to evolve with every new issue. Connections is distributed at Grand Central Terminal.
Recent blog entry
2.22.2012 I Hanging in There?
Are you afraid of heights like me? Even if you are, I am sure you can handle this edgy interactive art piece designed by the illusionary artist Leandro Erlich quite well. When I looked at this mind-bending piece titled Bâtiment … Read more
2.21.2012 I Think Up a New Slogan Every Morning: Josef Karl Rädler
Outsider art moves me. I experience my encounters with it as the passing (or trespassing) through a hidden door into a secret garden where strangely beautiful but intensely private vistas open before me. It’s a little like Alice down the … Read more
2.20.2012 I Spectacular Lightsuit Snowboarder
Talk about shedding a whole new ‘light’ on snowboarding. We have all seen the ski and snowboard movies from the likes of Matchstick Productions, Teton Gravity Research, and the classic Warren Miller films for example, depicting riders pushing the limits … Read more
