Last weekend we took over the streets of New York City to shoot Alfalfa New York‘s latest design: USA Star.

As new immigrants, we are proud to be part of America, a country that welcomes everyone with a dream. Alfalfa launched the USA Star to thank the United States for all the wonderful opportunities, magical times and amazing friends. In these challenging times, the new iconic image helps us express that “we still believe.”

The symbol designed by legendary type master Tony Di Spigna (exclusively for Alfalfa New York) is quickly becoming an icon. Mr. Di Spigna designed the USA Star as a symbol of hope for America in a time of uncertainty and challenges. It is available on T-Shirts, denim and canvas bags from Alfalfa New York. Place your order today and join the millions of other Americans who believe in the American dream and what the USA stands for.

In the meantime, we love to share with you few images from behind the scenes captured by designer extraordinaire (and Alfalfa’s own) Guillaume Boucher.

Big THANKS to our two models, Olive Petukhova and Keith Dorsch, who bravely endured the cold New York weather by wearing our PIMA cotton t-shirt. Thanks to Eric James for the styling tips and to everyone at Alfalfa Studio.

The USA Star was photographed in NYC’s SoHo and Chinatown. With every new design we’ll give you a visual tour of the always inspiring City of New York. Stay tuned for the new design (and the new neighborhood).