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Indigo Handloom
online
Client:
Indigo Handloom
Product:
E-Commerce Site
Medium:
Online
Description:
Indigo Handloom supports the traditional, rural craft of handloom weaving by importing handmade fabrics, clothing, and home furnishings from villages across South Asia.
The overall look and feel of IndigoHandloom.com was inspired by the rich colors, handmade textures, and airy delicacy of the products for sale on the site. The design adheres to the company’s mission and brand standards.
To allow for easy and frequent content updates, Alfalfa reworked the site architecture and teamed up with technology experts to develop a custom content management utility. Web safe and web speedy elements were used to ensure a simple and positive online shopping experience.
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