Client:
Radical Media

Product:
Fund-raising

Medium:
Laundry Bag

Description:
Often the average holiday promotion is a bit indulgent: chocolates, cookies, bottles of wine. The objective with this promotion was to spread warm wishes, remind various people about the company, and also to remind everyone about the holiday season’s true spirit. So, instead of giving gifts, @radical asks clients to give clothing to those truly in need. The commitment includes original design and manufacture of a laundry bag, and continues with each of the company’s offices coordinating pickup and delivery of donations to chosen charities. From 1998 to 2003 @radical.media collected and delivered hundreds of bags of clothing for charitable distribution.