Client:
The Mayor’s Office of Film, Theatre & Broadcasting

Product:
Short Film

Medium:
Film

Description:
The Made in NY short film was made to help launch the Made in NY mark. A love-letter to both filmmaking and New York City, “Made in NY” is a collage movie titles and city scenes from films shot in New York. It takes chronological measure of the city’s life on the screen, cataloging some 50 films from 1916 to the present.

In 2004, we designed the Made in NY mark for the Mayor’s Office of Film, Theatre and Broadcast. As a mark of distinction awarded to films, TV and theatre productions, it recognizes and celebrates projects produced on location in the City. The city wanted something simple, memorable, and timeless, which were the qualities that drove the design of the “Made in NY” mark. As a kind of “seal of quality” from the City, we created a brand that every New Yorker would identify with and take pride in.

For inspiration, we turned to urban artifacts—things that are imbued with everyday life and New York nostalgia, things of the street that suggest the true grit and energy of the City and its people. And in the end we found our Muses in the classic subway token and manhole covers.