Book interior pages
Book and event opening invitation
Banner outside the Art Directors Club gallery
Window displays projected images from the exhibition
Interactive exhibition wall
View of the exhibition
Exhibition design
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Never Established
culture
Client:
Radical Media
Product:
Book, exhibition design
Medium:
Print, environmental
Description:
Never Established was an event to celebrate the first ten years of @radical.media. As part of the celebration, we designed an interactive exhibition at The Art Directors Club in New York City and a hard cover book.
Given the company “never established”-ness, it was important to find a way to showcase all the various projects and disciplines that make up their history. The first step was to collect materials for all projects —television commercials, films, television shows, websites, CD-ROMs, motion graphics, Olympic uniforms and more— and to curate them into a 1,200 page picture book.
The result is a collection of works assembled page-by-page in a thick block, creating an art 'object' in itself.
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