Client:
Talene Reilly Inc

Product:
Branding

Medium:
Print, online, wearables

Description:
An overstuffed, clunky black computer bag can wreck any businesswoman’s carefully planned fashion statement. Talene Reilly is a fashion company in New York City that challenged itself to banish it forever. The Talene Reilly line combines practicality with sophisticated fashion for professional women.

Alfalfa helped Talene Reilly establish a presence in the competitive world of women’s fashion by developing beautiful, strategic branding. Elements of the brand include a custom-designed logotype, a unique color palette, and a set of brand guidelines for print and online. Within a year of its launch, the Talene Reilly brand was carried in more than 2 dozen stores across the country.

The new Talene Reilly identity communicates a sense of confidence, elegance, intelligence, and femininity. And like the bags themselves, it has an appeal that is timeless.