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Poster for Spanish Speaking audience
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Client:
American Institute of Graphic Arts (AIGA)
Product:
Poster
Medium:
Print
Description:
Rafael Esquer was selected by the AIGA to design a poster to be part of the get-out-the-vote campaign for national elections in the fall of 2004. The poster must encourage voter participation through effective use of images, text and ideas. The visuals and the text of the message must be nonpartisan. The posters will be posted in visible places nationwide, such as post offices, schools, businesses, public bulletin boards, and homes.
Design Solution Esquer’s solution was to present a simple, evocative, and intriguing image that could speak on different levels at once. Posed in front of the simple word 'vote', Esquer’s enigmatic wrapped and bound figure raises broad questions about the connection of voting to freedom, identity, self-expression, change, and power—and their opposites. Whatever one’s particular conclusions might be, the poster indirectly reminds its audience that voting is always a meaningful privilege. Esquer’s poster takes inspiration from the 'obscure' worlds of Christo, Magritte, and Bosch.
Are you afraid of heights like me? Even if you are, I am sure you can handle this edgy interactive art piece designed by the illusionary artist Leandro Erlich quite well. When I looked at this mind-bending piece titled Bâtiment … Read more
Outsider art moves me. I experience my encounters with it as the passing (or trespassing) through a hidden door into a secret garden where strangely beautiful but intensely private vistas open before me. It’s a little like Alice down the … Read more
Talk about shedding a whole new ‘light’ on snowboarding. We have all seen the ski and snowboard movies from the likes of Matchstick Productions, Teton Gravity Research, and the classic Warren Miller films for example, depicting riders pushing the limits … Read more