Client:
American Institute of Graphic Arts (AIGA)

Product:
Poster

Medium:
Print

Description:
Rafael Esquer was selected by the AIGA to design a poster to be part of the get-out-the-vote campaign for national elections in the fall of 2004. The poster must encourage voter participation through effective use of images, text and ideas. The visuals and the text of the message must be nonpartisan. The posters will be posted in visible places nationwide, such as post offices, schools, businesses, public bulletin boards, and homes.
 Design Solution Esquer’s solution was to present a simple, evocative, and intriguing image that could speak on different levels at once. Posed in front of the simple word 'vote', Esquer’s enigmatic wrapped and bound figure raises broad questions about the connection of voting to freedom, identity, self-expression, change, and power—and their opposites. Whatever one’s particular conclusions might be, the poster indirectly reminds its audience that voting is always a meaningful privilege. Esquer’s poster takes inspiration from the 'obscure' worlds of Christo, Magritte, and Bosch.