The Great Gatsby: Behind the Design Scenes

The branding for Baz Luhrmann’s latest flick The Great Gatsby has to be one of the most fabulous project one can get as a designer.  This once-in-a-lifetime opportunity was given to lucky (and crazy talented) Sydney-based design group Like Minded Studio. Their design process was so deliciously ‘out of control’ …

new york branding sports graphic design companynew york branding sports graphic design firm

The branding for Baz Luhrmann’s latest flick The Great Gatsby has to be one of the most fabulous project one can get as a designer.  This once-in-a-lifetime opportunity was given to lucky (and crazy talented) Sydney-based design group Like Minded Studio.

Their design process was so deliciously ‘out of control’ that I must share it with you. Am I jealous? Of course I am! …and I bet you are too.

How did they do it? Just read the text below (lifted from Like Minded Studio’s Behance page) or jump right in to check out the visuals. A true typographic feast! Bon Appétit.

“Like Minded Studio was honored to collaborate with Baz Luhrman, Catherine Martin & Bazmark team on the branding of The Great Gatsby. Our aim was to realize Baz’s vision and develop a bespoke Deco styled logo reflective of the roaring 20s and Fitzgerald’s masterpiece. We also created a display typeface to accompany the main branding. The letterforms were customised and refinined to reflect the design of the main logo. This included developing a system to combine solid and pinstriped characters in sequence when typing out words. Inspiration for the typeface was from the deco alphabet designs of K.H. Schaefer. The final titles and logo were further rendered in 3D by Deva Studios to create the signature Gatsby style.The process and final branding is showcased below.”

new york branding sports graphic design companynew york branding sports graphic design firm new york branding sports graphic design companynew york branding sports graphic design firm new york branding sports graphic design companynew york branding sports graphic design firm new york branding sports graphic design companynew york branding sports graphic design firm new york branding sports graphic design companynew york branding sports graphic design firm new york branding sports graphic design companynew york branding sports graphic design firm new york branding sports graphic design companynew york branding sports graphic design firm new york branding sports graphic design companynew york branding sports graphic design firm new york branding sports graphic design companynew york branding sports graphic design firm new york branding sports graphic design companynew york branding sports graphic design firm new york branding sports graphic design companynew york branding sports graphic design firm new york branding sports graphic design companynew york branding sports graphic design firm new york branding sports graphic design companynew york branding sports graphic design firm new york branding sports graphic design companynew york branding sports graphic design firm new york branding sports graphic design companynew york branding sports graphic design firm new york branding sports graphic design companynew york branding sports graphic design firm new york branding sports graphic design companynew york branding sports graphic design firm

The Great Gatsby. Copyright of Warner Bros. Entertainment Inc. 2013 All Rights Reserved. Brooks Bros & Tiffany & Co collections, inspired by Baz Lurhman’s film in collaboration with Catherine Martin. Images are shown for the purpose of displaying the logo application. Photography by Like Minded Studio.

Leave a Reply