#NoFilterJustRayBan

new york branding sports graphic design agency

http://youtu.be/TVFUdN1xHx4 Ever wonder what life would look like through a colored filter? The new Ray Ban campaign in Belgium gives commuters the chance to see some of its major cities through a complete new spectrum of Ray-Ban color lenses. In an effort to give commuters a taste of what it …

Ever wonder what life would look like through a colored filter? The new Ray Ban campaign in Belgium gives commuters the chance to see some of its major cities through a complete new spectrum of Ray-Ban color lenses.

In an effort to give commuters a taste of what it would be like to see through these new polorized colored lenses, the windows of trams have been layered with nine colored filters. To help spread word of this new campaign, passengers are encouraged to take pictures through the windows and upload them to social media platforms such as Instagram using the hashtag “#NoFilterJustRayBan.”

via design taxi

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