December 14, 2013

POSTED BY

Lauren Forman

CATEGORY

All Hail Queen B: The Shocking Release of Beyoncé’s New Album

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Well, it looks like the Queen of Pop (music is more like it) has shocked the world yet again. No press. No advertisements. No warning whatsoever. Yesterday Beyoncé released her fifth album on iTunes… completely unannounced. It basically blind sighted the world, hitting it right smack in the face. Not …

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Well, it looks like the Queen of Pop (music is more like it) has shocked the world yet again. No press. No advertisements. No warning whatsoever.

Yesterday Beyoncé released her fifth album on iTunes… completely unannounced. It basically blind sighted the world, hitting it right smack in the face. Not only did she drop an entire album, but it features 14 songs and 17 videos. WOW is certainly one word to describe it.

On top of all that, yesterday just so happened to be the same day that Lorde decided to release her ‘secret single.’ Of course, Beyoncé managed to get her album out a few hours before Lorde. Oh, and it was also the planned release of Lupe Fiasco’s new album. Talk about stealing the spotlight…

Along with the album, Beyoncé released a video on her Facebook page explaining her vision behind the surprise drop.

“It’s all about the hype, theres so much that gets between the music and the artist and the fans. I just want it to come out when it’s ready, from me to my fans.”

She explains that she wanted her new album to be an experience. The videos allow her fans to see the whole picture and to feel the emotion and story behind each song. Music is more than just sound, it creates a visual connected to memories and stories.

Half way through writing this post, I had a change of thought. I was going to say that as an artist, it is commendable that she chose not to publicize her album. That it is refreshing to see an artist who wants her music to speak for itself and just be. However, mid-post I realized that this lack of publicity is actually causing more of a hype. So maybe she did this on purpose, or maybe she really did want her music to speak for itself. Who knows. But I do know one undeniable fact, it was a brilliant move that we will surely not be hearing the end of anytime soon.

So here’s to you Queen B, for starting a music revolution.

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