March 13, 2014

POSTED BY

Guillaume Boucher

CATEGORY

Sport Badges: Origins and Modern Use

Heraldy is the study and classification of armorial bearings. In medieval times, heraldry was also known as an art expression. First appeared in the XII Century through medieval knights, the graphic system increasingly spread beyond their initial battlefield to be used by the whole occidental society: Clerks, nobles, merchants, women, …

logos_comparaison

Heraldy is the study and classification of armorial bearings. In medieval times, heraldry was also known as an art expression.

First appeared in the XII Century through medieval knights, the graphic system increasingly spread beyond their initial battlefield to be used by the whole occidental society: Clerks, nobles, merchants, women, communities to name a few. Later, coat of arms have been used to represent corporations, cities, brands, countries, events and, of course, sport teams.

Throughout the last centuries, coat of arms have helped us understand our culture via meaning and visual reference. Heraldry is both: a representation of prestigious past and a timeless symbol.

Alfalfa Studio has been honored to work with New York City FC in the creation of their official badge. A big part of our research focused on the study of the different crest shapes used by modern sport logos. Below, we share some of our findings including ‘Fantasy shape’ a modern classification that doesn’t fit traditional models.

We also analyzed the existing MLS badges and placed them into a matrix. This study informed the charts shown at the bottom where we grouped them into shape, color and imagery use.

All of these research helped us in the design of the final two badges for our client. And, one of them will be the club’s official identity. YOU can help New York City FC decide on the winner. Vote for your favorite here.

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

2 thoughts on “Sport Badges: Origins and Modern Use

  1. Pingback: New York City FC el primer equipo de New York en la MLS | El poder de las ideas

  2. Pingback: OBEY THE INSPIRATION | Noted: New Logo for New York City FC by Alfalfa Studio

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