April 11, 2014
Tomorrow’s Augmented Reality
I recently met Jordan Seiler, New York born artist and activist, and his work propelled me into a future I thought to be distant, but was in fact at our doorstep. Jordan Seiler Jordan began working as a street artist plastering 2D and 3D pieces all around the city, targeting …
I recently met Jordan Seiler, New York born artist and activist, and his work propelled me into a future I thought to be distant, but was in fact at our doorstep.
Jordan began working as a street artist plastering 2D and 3D pieces all around the city, targeting public media sources and investigating not only how their presence in public space hinders metropolitan health but also how as a societal community we could better use our shared environment. It was therefore a natural step for him to become a founder of the PublicAdCampaign and continue his work through that project.
In late 2013 Jordan’s PublicAdCampaign entered a collaboration with The Heavy Projects and released and application called Re+Public: this new technology “augments” our everyday “reality” and offers a futuristic outlook on where we might be headed to as a society of artists, and people.
Augmented Reality is but a glimpse of an interactive space that offers an incredible creative tool, an extended social network based on Augmented Reality channels that one would subscribe to, and a new world of possibilities not only for artists but for marketing companies as well.
Although entirely captivating I find it somewhat terrifying; who knows, in a few years we may be walking down the street, donning our Google glasses or a similar wearable, and find ourselves attacked by o. favorite laundry detergent popping out of a concrete wall.