June 29, 2014

POSTED BY

Naz Delgado

CATEGORY

Optical Illusions

An optical illusion (also called a visual illusion) is characterized by visually perceived images that differ from objective reality: the information gathered by the eye is processed in the brain to give a perception that does not really match the real source. Your brain will try to make sense of whatever you see. Sometimes, though, in its …

An optical illusion (also called a visual illusion) is characterized by visually perceived images that differ from objective reality: the information gathered by the eye is processed in the brain to give a perception that does not really match the real source.

Your brain will try to make sense of whatever you see. Sometimes, though, in its sense-making effort, it tricks us into seeing something that is not there: the image below, for instance, is not really moving—it is all in your head.

Why is this important for those in visual communications? Because perception is experienced as reality; people believe what they see. So make sure you show what you intend others to see!

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

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