July 21, 2014

POSTED BY

Rafael Esquer

CATEGORY

“Try” The Anti-Photoshop Music Video by Colbie Caillat

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This week, we are digging Try, the new single by Malibu, California-born singer Colbie Caillet. Yes, we know this is not a music review blog, but the video’s anti-photoshop message is a designer’s concern. The new single’s promo video starts like many others: A close-up of the pop singer-songwriter perfectly …

new york branding sports graphic design company

This week, we are digging Try, the new single by Malibu, California-born singer Colbie Caillet. Yes, we know this is not a music review blog, but the video’s anti-photoshop message is a designer’s concern.

The new single’s promo video starts like many others: A close-up of the pop singer-songwriter perfectly polished, that is, full flawless make up and, of course, no hair is out of place. As the video progresses Caillet does away with the perfect look by removing her hair extensions and taking off her make up.

“The makeunder happens all while she sings Try, which the singer hopes will help take the focus off unrealistic beauty standards, and remind women to be true to themselves. It’s something that Caillat says she’s had to remind herself, too,” writes Buzzfeed.

“When I shot the first scene with no hair and makeup on in front of an HD camera in my face, flashed with bright lights, everyone was watching,” she told Elle. “I thought, ‘Oh my god, I bet they’re all looking at my blemishes, thinking that I should cover them up, or that I should put some volume in my hair.’ But it also felt really cool to be on camera with zero on, like literally nothing on. And then when it got to the full hair and makeup, I actually felt gross. I was just so caked on.”

To bring the message home, in the video, Caillat is also joined by a beautifully diverse set of women — who remove lashes, lipstick, and wigs — to proudly go natural.

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As you surely know, Photoshopping is a neologism for the digital editing of photos. The term originates from Adobe Photoshop, the image editing software created in 1988 by Thomas and John Knoll.

Big kudos, Colbie: Try is now joining an exclusive list of songs with messages of self-empowerment and inner beauty, such as the 2004 Grammy nominated Song of the Year Beautiful by Christina Aguilera, and Fuckin’ Perfect, the pop-rock number which encourages people to accept each other for their true identities, by Pink. F#@%ing Perfect (in edited versions) peaked at number two on the Billboard Hot 100 and garnered a Grammy Award nomination for Best Pop Solo Performance. Colbie Caillet’s Try is a great track, and perhaps getting a Grammy nomination would be the icing on the cake.

new york branding sports graphic design company

new york branding graphic design agency

new york branding sports graphic design company
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