August 9, 2015

POSTED BY

Murillo Garcia

CATEGORY

McBike for a Healthier Life

The McDonalds franchise has been struggling to gain new consumers and stop loosing others. In the last few years, the brand has been trying to add healthy foods into their menus in order to change their image ofbeing a food-chain company that sells unhealthy food. This post is about the …

new york branding sports graphic design agency

The McDonalds franchise has been struggling to gain new consumers and stop loosing others. In the last few years, the brand has been trying to add healthy foods into their menus in order to change their image ofbeing a food-chain company that sells unhealthy food.

This post is about the McBike packaging campaign, a project that is trying to change that perception. A new package that carries McDonalds foods in and on the go with your bike. The 1-day project has been launched in some countries around the world, but we don’t know if the campaign will continue in other countries. It’d be fun if the idea catches on and is implemented across the world including the USA. What would be better than to carry your McDonalds meal on a bike tour around New York City, right?

Take a look at the video and see how this healthy project works!

Do you want to see more projects like this? Take a look!

Leave a Reply