August 25, 2015

POSTED BY

Calum Harbison

CATEGORY

Questioning the Bomb

new york branding sports graphic design agency

Many of you reading this have most probably worked on projects that have been created through shear blood, sweat and tears. However, Harry Pearce of Pentagram has taken this phrase literally, producing a poster by actually using his own blood. The poster forms part of the promotion for the ‘Questioning …

new york branding sports graphic design agency

Many of you reading this have most probably worked on projects that have been created through shear blood, sweat and tears. However, Harry Pearce of Pentagram has taken this phrase literally, producing a poster by actually using his own blood.

The poster forms part of the promotion for the ‘Questioning the Bomb’ exhibition launching at the Art Gallery of Maryland next month, which marks 70 years since the twin nuclear bombing of Hiroshima and Nagasaki in 1945.

Pearce explains that the inspiration for the poster came when he was working on a totally different project using ink. When Pearce held a photo of ink drops underwater upside down he instantly saw the iconic mushroom cloud formation.

The stunning final result was caught through a painstakingly planned shoot by photographer Richard Foster, who spent time experimenting with various ink types, water temperatures, drop heights and real human blood to achieve the perfect mushroom cloud shape.

Check out the film below documenting the creative process.

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

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