March 27, 2017

POSTED BY

Bianca Ng

CATEGORY

One Airbnb – One Line, One Love, One World by Jonathan Calugi

new york branding sports graphic design companynew york branding sports graphic design firm

One Airbnb is a new collaboration with artist Jonathan Calugi who is based in Pistoia, Italy. Calugi is known for his beautiful, minimal digital line drawings. His whimsical illustrations remind me of the childhood game where you closed your eyes and drew. Often, he only uses a few colors and …

One Airbnb is a new collaboration with artist Jonathan Calugi who is based in Pistoia, Italy. Calugi is known for his beautiful, minimal digital line drawings. His whimsical illustrations remind me of the childhood game where you closed your eyes and drew. Often, he only uses a few colors and imperfect shapes. Additionally, he uses the thin lines to suggest human figures interacting with each other. His lively illustrations remind me of live jazz or people dancing at a festive party. I’m amazed at how few elements Calugi uses to evoke joy and movement.

Calugi created a magical illustration for One Airbnb 2017. The entire, intricate illustration only used one black line. Wow! It’s hard to believe that was created with one continuous line. Also, the playful everyday elements such as books, tools, telephones, and hearts show the diverse services of Airbnb. Since they first founded the company, they’ve grown and expanded to provide more than housing for their customers. Now they provide studios, apartments, hotels, and even experiences such as classes.

new york branding sports graphic design companynew york branding sports graphic design firm

The single line Calugi used for his illustration represents the company’s mantra–connection. Airbnb has been widely known for connecting strangers from all over the world. When traveling abroad or within your own country, it’s usually the affordable option because hotel prices skyrocket. When I was traveling abroad, my friends and I used Airbnb in Italy. The location was great and it was within our tight, student budget. Also, the young, welcoming Italian family that hosted us even helped us navigate Rome. Airbnb helps connect people from all over the world and this illustration is a beautiful, abstract representation of that.

new york branding sports graphic design companynew york branding sports graphic design firm new york branding sports graphic design companynew york branding sports graphic design firm new york branding sports graphic design companynew york branding sports graphic design firm

All images belong to Jonathan Calugi.

Leave a Reply