September 10, 2017

POSTED BY

Jesus Ortega

CATEGORY

Montreal Impact Creative Match Day Posters

new york sports branding graphic design firm

While most of the leagues in the world are just starting out, leagues like the MLS are a little past mid season. The major league soccer without no doubt is growing to become an elite and competitive league but still has some way to go. One of the main issues …

new york sports branding graphic design firm

While most of the leagues in the world are just starting out, leagues like the MLS are a little past mid season. The major league soccer without no doubt is growing to become an elite and competitive league but still has some way to go. One of the main issues most of the MLS franchise face is bringing people into their stadiums. While many achieve this, teams, especially if they are new, loose spectators. Graphic designer Anthony Morell has a creative solution to this that we all would love.

The key to any business is advertising and how creative you can get with what you have. Montreal based graphic designer has led us to believe that if the MLS advertised football matches in a creative way, you most definitely would be more receptive to attending a game. His recent project is one of a kind that for the moment includes 14 posters highlighting each Montreal Impact match in the MLS. These posters were designed in a very minimalist style, yet playful and fun to look. The contrast of bright and subtle colors adds a nice touch.

Each poster was laid out with simple abstract shapes that tied the rival cities together. The clubs are represented jointly in one design. The shapes used are either symbolic representations of the city or the club. One of my favorites is the Montreal Impact vs NYC FC poster, where the posters are designed using the subway icons. Another poster I enjoyed was the Montreal vs Toronto FC (Canadian Derby) where the maple leaf was prominent.

Sometimes you don’t need to go all crazy when trying to make something look good. These posters show how being conceptual and simple can really be attractive. The phrase “less is more” is well applied in this project. If I was to receive these match invitations or posters at home, I would go to Ticketmaster or StubHub to buy a ticket. Take a look below at some of these amazing posters, hopefully, we see more of these soon.

new york sports branding graphic design firm

new york sports branding graphic design firm

new york sports branding graphic design firm

new york sports branding graphic design firm

new york sports branding graphic design firm

new york sports branding graphic design firm

new york sports branding graphic design firm

All illustrations ©Anthony Morell

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