November 21, 2017

POSTED BY

Rafael Esquer

CATEGORY

40 Years/40 Posters: The Steppenwolf Theatre

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Founded in 1974 by Gary Sinise, Terry Kinney, and Jeff Perry, Steppenwolf Theatre Company is recognized as the premier ensemble theater in the world. To celebrate their 40th Anniversary, they created a collection of 40 beautiful posters. Ogilvy & Matter Chicago was in charge of the project. The agency assembled 40 …

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Founded in 1974 by Gary Sinise, Terry Kinney, and Jeff Perry, Steppenwolf Theatre Company is recognized as the premier ensemble theater in the world. To celebrate their 40th Anniversary, they created a collection of 40 beautiful posters.

Ogilvy & Matter Chicago was in charge of the project. The agency assembled 40 of the world’s best graphic designers, illustrators, photographers, and typographers to create the posters. The artists were given total creative freedom, yet they have to follow the design brief of using the theatre’s signature black, red, and white color palette and make the posters amazing!

At the end, the Chicago based company collected them in an elegant box set, then shared with subscribers, patrons, and audiences. The outcome? The posters became collectable artifacts, helped reach new audiences, and they also added excitement about the theatre’s upcoming productions.

As the icing on the cake, the posters won every major design competition including several D&AD Awards, Communication Arts, Graphis, Cannes and the Clio Awards among many more.

Well done for a deserving organization Ogilvy Chicago!

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Design by Cun Shi
new york branding sports graphic design agency
Designer Yann Legendre
new york branding sports graphic design agency
Designer Geoff McFetridge
new york branding sports graphic design agency
Designers Coddy Hudson and Chad Kouri
new york branding sports graphic design agency
Designer Steve Jahn
new york branding sports graphic design agency
Designer Liana Jegers
new york branding sports graphic design agency
Design by Hisashi Okawa
new york branding sports graphic design agency
Designer David Plunkert
new york branding sports graphic design agency
Designer Rick Valicenti

All images ©2017

Inspired to see more posters? Click here!

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