November 29, 2017

POSTED BY

Celeste Hylton-James

CATEGORY

Alfalfa Studio Levels Up with Wolters Kluwer

new york sports branding graphic design agency

The Warrior For this new project, the Alfalfa Studio team collaborated with global information services company Wolters Kluwer to better visualize their customer’s progress in TeamMate Connect rewards program. The design brief was to create five original characters that reflect the accomplishments of their customers: the Scout, Warrior, Scholar, Celestial, and …

new york sports branding graphic design agency
The Warrior

For this new project, the Alfalfa Studio team collaborated with global information services company Wolters Kluwer to better visualize their customer’s progress in TeamMate Connect rewards program. The design brief was to create five original characters that reflect the accomplishments of their customers: the Scout, Warrior, Scholar, Celestial, and the Wizard. Inspired by iconic archetypes from the Middle Ages, we proposed a set of characters that are playful and uplifting. Our approach was to use basic geomtric shapes, bright colors, and a friendly attitude.

As ambassadors for the brand the design of the outfits and backgrounds use Wolters Kluwer’s official colors. Why is it important? To ensure brand consistency in all touch points. Their function is to be used as badges by Wolkers Kluwer’s customers in a kind of digital game; As you gain points you earn a new badge going from being the Scout and moving all the way to the Wizard. Even though the logo might not be present, the five characters tastefully represent the Wolkers Kluwer’s brand.

The five characters are being used as the main visual for the TeamMate Connect program as well as in wearables and other promotional items. We had so much fun creating these five cute little guys!

new york sports branding graphic design agency
Early sketches for the Warrior
new york sports branding graphic design agency
The Celestial
new york sports branding graphic design agency
The Scholar
new york sports branding graphic design agency
The Scout
new york sports branding graphic design agency
The Wizard

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