April 9, 2018

POSTED BY

Jesus Ortega

CATEGORY

The Typefaces of the 2018 World Cup

new york branding sports graphic design agency

We are 66 days away from the initial whistle of the World Cup inauguration. These are the months where, as a fan, you start anticipating the possible lineup of the national team you are rooting for. At this same time is when you are eager to find out what jersey …

new york branding sports graphic design agency

We are 66 days away from the initial whistle of the World Cup inauguration. These are the months where, as a fan, you start anticipating the possible lineup of the national team you are rooting for. At this same time is when you are eager to find out what jersey your team will wear in Russia 2018. With 32 national teams from all over the world, eight sporting brands (Adidas, Nike, Puma, New Balance, Umbro, Hummel, Uhlsport, Errea) will have the privilege to present their designs this 21st edition of the World Cup. This is the time where teams will show off their impeccable jersey designs and there is one particular design that stands out from the rest.

There will be no shortages of beautiful jersey designs in Russia 2018. As always, the top brands like Nike, Adidas, Puma, and New Balance added a beautiful touch the teams’ uniforms. This year those top brands focused on typography.

Athletic brands, Adidas, Puma, and Nike, released special-edition typefaces that will be used on all the uniforms for the teams they sponsor. As of right now, New Balance has only released the typeface that is being used by the Costa Rica National team. We are on the lookout for what other fonts will be plastered on their other team, Panama.

Adidas

The font being used for all Adidas teams distinctively commemorates the Russian culture. Designed in-house by Adidas and inspired by traditional Soviet imagery, the new typeface features letterforms cut-out in a 90-degree angle. All the numbers have an inline that goes through the center.

new york branding sports graphic design agency
Argentina, Belgium, Colombia, Egypt, Germany, Iran, Japan, Mexico, Morocco, Russia, Spain, Sweden

Nike

Aside from Adidas being a world leader in uniform design for the World Cup, currently Nike makes a close second. Based on their typographic qualities, Brazil, France, and England stand out the most. Among those teams, the main team I want to talk about is England. While most teams have a traditional number design, England made their design a one-of-a-kind.

new york branding sports graphic design agency
Australia, Brazil, Croatia, England, France, Nigeria, Poland, Portugal, Saudi Arabia, South Korea

Nike x England

England x Nike commissioned British Designer Craig Ward to create a special typeface for the 2018 England World Cup kit. Ward created a typeface modeled in 3D. The St. George’s Cross is incorporated into all the characters, making it dynamic. The curvilinear font was designed in various weights which include an inline, outline and fill. They all have complimentary numbers. Personally, I think England has the best Jersey in this world cup and particularly because of the font design.

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

To wrap it up, let me share with you the fonts being used for the Puma, Hummel and New Balance Brand. As you can see below, each brand had their own interpretation of how to associate their typeface with Russian culture. Puma used unique shapes within their design to reflect an industrialized look. Let us know if you agree that England nailed it in their uniform design, or if you have any other favorites.

I can’t wait to see the other designs from all 32 teams competing in Russia this year. You can expect us to update you on the scoop as we get closer to the event! In the meanwhile, check out all of the other designs that are being released in the wake of the 2018 FIFA World Cup.

Puma

new york branding sports graphic design agency
Type For Serbia,Senegal_Switzerland_Uruguay

New Balance

new york branding sports graphic design agency

Hummel x Denmark

new york branding sports graphic design agency