April 30, 2018

POSTED BY

Jesus Ortega

CATEGORY

The Peculiar Magnum Ice Cream Campaign

new york branding sports graphic design agency

Whether you love ice cream or not, you’ll love the new ad campaign that the Belgium ice cream brand, Magnum, has recently launched. With summer right around the corner, I know we are all eager hot weather to arrive. Why? For ice cream, of course! Magnum has added a flavor of …

new york branding sports graphic design agency

Whether you love ice cream or not, you’ll love the new ad campaign that the Belgium ice cream brand, Magnum, has recently launched. With summer right around the corner, I know we are all eager hot weather to arrive. Why?

For ice cream, of course!

Magnum has added a flavor of artistic magic to their brand with some fresh and innovative ways to promote their ice cream. This luxurious ice cream company, aimed exclusively at adults, had a lot of success over the past few years. They recently teamed up with Madrid-based design agency, LOLA Mullen Lowe, to create some illustrated ads.

Thomas Danthony created these elegant and stylish illustrations that incorporate their iconic ice cream’s shape with positive and negative space. With a little optical illusion, the ice cream transforms into a dress pattern, microphone, and even a shadow. These eye-catching illustrations shown below are on billboards across London. Each illustration is created with a cool, monochromatic color palette with a hint of red.

The reason some brands tend to be more successful than others is that they tend to take their identity too seriously. Anything that comes out of a brand, whether it’s a business card or a billboard, should reflect the values of their brand. However, Magnum left behind the cliché billboards like the sexy ice cream messages and over-edited stock photos. This time they decided to give their audience something fun, yet sophisticated to enjoy. The illustration’s style transmits the elegance and luxurious values that is often tied up with their brand.

I sure am ready for the summer and ready to eat lots of ice cream. Keep your eyes out for these billboards and murals if you happen to be in London. Enjoy!

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency/>

new york branding sports graphic design agency