May 4, 2018

POSTED BY

Celeste Hylton-James

CATEGORY

Is Glamour Glamourless?

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Before Instagram and Refinery 29 came on the scene as my source of the relevant lifestyle and fashion trends, there was Glamour. After I was quickly deterred from the tacky design of teen magazines like Seventeen, buying an issue quickly became one of my of biggest obsessions growing up. It …

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Before Instagram and Refinery 29 came on the scene as my source of the relevant lifestyle and fashion trends, there was Glamour. After I was quickly deterred from the tacky design of teen magazines like Seventeen, buying an issue quickly became one of my of biggest obsessions growing up. It became my style-bible and the pages became a part of my creative projects. I’m not alone. Like me, my mother has fond memories of buying a monthly issue in the 70s, with its drastic contrast to the sex-obsessed Cosmopolitan.

In all honesty, the only distinctive qualities of Glamour at the time was their bright, airy youthful covers, contrasting the crayon-kiddy mashup of Seventeen and sophisticated dullness of Marie Claire. Because in reality, all of their logos looked pretty damn close to one another.

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All images © 2018 Condé Nast and Brand New

As their 80th year approaches, Condé Nast’s Glamour is trying to stand apart with the release of their new logo and cover designs. Although the design of the cover itself is quite disappointing and loses that signature energy I was drawn to as a kid, its new logo is anything but. It reminds me of that classic Hollywood-era.

Despite its evident enthusiasm, the new logo falls short within its applications. In my opinion, a magazine’s top priority should be on its covers and online audience. So far, the way the logo interacts with the cover is unappealing and difficult to read. It looks like a cheap knockoff of The Gentlewoman and washes out the lively Comedian and Actress Melissa Mcarthy. Overall, I think they could have done better.