June 11, 2018

POSTED BY

Chandni Poddar

CATEGORY

This “Time” Cover Was Made of 958 Drones

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All images © 2018 Time Time is one of the most circulated magazines in the world, and this week, their cover for the June 11th issue,”The Drone Age,” was unlike anything I had ever seen. For the first time ever, Time, in collaboration with Intel, made the cover in midair over …

All images © 2018 Time

Time is one of the most circulated magazines in the world, and this week, their cover for the June 11th issue,”The Drone Age,” was unlike anything I had ever seen.

For the first time ever, Time, in collaboration with Intel, made the cover in midair over California using 958 Shooting Star™ drones to create the iconic Time logo and red border. A specialized drone used for film cinematography was used to capture the light show from beginning to end.

You can see the footage below!

“I still feel like the power of the Time cover is because we print it. The power is that we take the time and energy to craft the image, and you have something to hold in your hands.”

– Time magazine’s design director, D.W. Pine