July 12, 2018

POSTED BY

Jesus Ortega

CATEGORY

Colorfully Unveiling Nike’s Whitest Colorway Kicks

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Summer is here! What a perfect season to look fresh, shining under the sun. Usually, during the summer, wearing light colors and white sneakers are the number one trend. Nike is among the top sneaker brands that have come out with popular kicks in any colorway and this year isn’t …

new york branding sports graphic design companynew york branding sports graphic design firm

Summer is here! What a perfect season to look fresh, shining under the sun.

Usually, during the summer, wearing light colors and white sneakers are the number one trend. Nike is among the top sneaker brands that have come out with popular kicks in any colorway and this year isn’t an exception. Nike has unveiled their 2018 white sneakers in a really creative way!

This summer, Nike launched 5 classic shoes in white but promoted them colorfully. Every summer, a few pairs of classic styles, like the Air Force, are re-released. Design agency, Buck, and a group of creatives animated the unwrapping of these summer kicks with playful animations.

With 3D animations and bursts of bright colors, you get to see each beautifully designed sneaker. Every presentation of these kicks has a unique style. With a bubble, distorted, deconstructed, ripped, pulled, and peeled uncovering, why wouldn’t want your hands on these beauties? Take a look below and enjoy.

Air Max 270

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Air Jordan 1

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Air Force 1

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Air Jordan 3
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All images © Buck and Nike

Directed by BUCK – Creative Director: Gareth O’Brien – Executive Producer: Erica Ford – Producer: Jordan Howes – Associate Creative Director: Lucas Brooking – Head of CG: Doug Wilkinson – Art Director: Luke Saunders, James Owen – Design: Lucas Brooking, Luke Saunders, William Pietsch, Jason Pamment, James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham, Josh Edwards, Glen Miralles, Mathijs Luijten, Nicolo Bianchino, Elijah Akouri, Lead Modeler: Elijah Akouri – Shoe Modeling: Greg Petchkovsky, Damien Lam, Ben Shearman, James van den Elshout, David Porte Beckefeld – 3D Animation: James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham, Josh Edwards, James van den Elshout, David Porte Beckefeld – 2D Animation: Mathijs Luijten, Luke Saunders – Edit: Mathijs Luijten, Salvatore Scopelliti, Luke Saunders – Lighting/Render: Michael Lampe, James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham – Music and Sound Design: Antfood