July 19, 2018

POSTED BY

Jesus Ortega

CATEGORY

Divulging the Verde-Amarela Copa America 2019 Logo

new york branding sports graphic design agency

Just a few days after the most prestigious tournament in the world concluded, football fans are already anticipating on what’s to come. Conmebol chose the perfect time to release the new logo for the Copa America Brasil 2019, which is now trending among the football community. For those who are unfamiliar …

new york branding sports graphic design agency

Just a few days after the most prestigious tournament in the world concluded, football fans are already anticipating on what’s to come. Conmebol chose the perfect time to release the new logo for the Copa America Brasil 2019, which is now trending among the football community. For those who are unfamiliar with this tournament, this happens to be the oldest tournament in football. What makes the 2019 competition even more exciting…is not their logo, but rather the two greatest players of this generation: Messi and Neymar.

From June 14th to July 9th of 2019, the Copa America will be hosted in the country of the eight-time winner Brasil. This 46th edition of the Copa America will bring an end to the traditional odd year’s editions, and starting 2020, it will begin to be played during the same year as the Eurocup. What makes this different from other editions of this South American competition is that two invited guests, Japan and Qatar, will also be participating. This, of course, has generated some controversy due to the fact that these guests are not from the Americas, taking away some of the cups spirit.

From the structure to design, it seems like the organization started off on the wrong foot. It doesn’t make sense to have countries from other continents play this competition that belongs to Latin America. We all know that Mexico and Conmebol haven’t been in good terms since the disagreement of Mexican teams playing in Copa Libertadores, but there are other countries like the USA and Costa Rica that could have filled those extra two spots.

The Design

I’m not too crazy about the design and it might be because it reminds of the Brazil 2014 logo, which I was never a fan of in the first place. The emblem consists of a vector Copa America trophy with fans vibrating around it. The colors, of course, are the same as the Brazilian flag (green, yellow, blue). There have been some negative comments about how much it resembles the 2016 Eurocup, which also has a circular shape around their trophy. The typeface seems to have been borrowed from the world cup logo except that this font seems more condensed than what it was before.

 

new york branding sports graphic design agency
Copa America Logo Evolution

No details have been revealed as to who designed the logo. It seems like it was a setback to what their brand looked four years ago, back in Chile. In 2015, Chile came up with a brand that was different from what we were used to seeing in Copa America. The host organization took the initiative of breaking the custom of having a traditional soccer ball with a waving flag. They interpreted it in a way that not only would represent themselves but also the spirit of the cup.

new york branding sports graphic design agency
Copa America Branding for Chile 2015

Maybe that’s why many fans became fond to the tournament. It might not be the best design but it showed how serious the organization was about their branding identity. Not a lot has been revealed about the Brasil 2019 logo, but it shows that it’s not as flexible as the design for Chile 2015. What I mean by flexible, is the versatility of it working on various platforms. Brasil is the most historic football nation with an important infrastructure to host different tournaments and that is why I am disappointed because they could have done more with this branding identity.