August 3, 2018

POSTED BY

Jesus Ortega

CATEGORY

Refreshing the “Les Bleus” Emblem

new york branding sports graphic design agency

Never expect the football community to calm down after a big event. A few weeks after witnessing France defeat Croatia in the World Cup, football news continues to attract attention. From Ronaldo’s historic transfer to Juventus to news involved outside the pitch, the football community is delighting themselves before the …

new york branding sports graphic design agency

Never expect the football community to calm down after a big event. A few weeks after witnessing France defeat Croatia in the World Cup, football news continues to attract attention. From Ronaldo’s historic transfer to Juventus to news involved outside the pitch, the football community is delighting themselves before the start of their official leagues. Last week, we talked about the release of Toulouse FC’s new brand identity, and today we’ll talk about the new branding of the recent world cup champion France.

It was evident that the France National team, also known as Les Bleus, would be changing their identity after adding a second World Cup title to their history. Right after winning their first World Cup in 1998, France updated their logo which included a star representing that championship. Weeks after winning the 2018 Russia World Cup, France revealed their updated emblem. The addition of a star wasn’t the only thing that has changed.

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As confusing as it sounds, the stars will actually be taken off the main crest. Let me explain. Only the senior national men and women team will be using the logo with two stars but all other categories will be using the same logo without the stars.

The new logo updated their hexagon into a condensed one with a solid gradient. With a modern feel, this new emblem got rid of their custom type and changed it into a clean sans-serif font with the word “France” written on it and the initials “FFF” right under. There was one detail that I liked that also changed and it was the gradient on the rooster to a solid white. I am not a fan of gradients in logos, but I feel like it gave it a cool effect. It is well-suited to the gradient background which they still have, however, it is toned down.

Overall, there isn’t much to criticize. I always felt like France had one of the top football logos with an abstraction of a rooster. Enjoy the new creat and congrats to all the French community on being world champions.
P.S. “Pala Lalala, N’Golo Kante…”

new york branding sports graphic design agency