August 7, 2018

POSTED BY

Emma Brennan

CATEGORY

Get Back Your Facebook Data

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Why does Facebook need your phone number, phone contacts or the data from your WhatsApp account? Why does Facebook track the time you spend looking at the posts in your news feed? Is the sole purpose of this data gathering to serve us more relevant ads? The information that you …

new york branding sports graphic design agency

Why does Facebook need your phone number, phone contacts or the data from your WhatsApp account? Why does Facebook track the time you spend looking at the posts in your news feed? Is the sole purpose of this data gathering to serve us more relevant ads?

The information that you share consciously and unconsciously still has an effect on how you perceive yourself. Data Selfie creates a platform for us to see the invisible profile we project into the world. The application aims to reveal a new and personal perspective on data mining, predictive analytics, and our online data identity. This then reflects back the inferred information our projected identities from our consumption. Algorithms and Big Data are increasingly defining our lives, so it is empowering to be aware of the power and influence your own data has on you. Data Selfie has a completely transparent process and does not store any user data.

Unfortunately, the Data Selfie server was shut down on July 1, 2018. However, the extension can still track your activity for you, but cannot give you new predictions. If you’d like to see your invisible identity, here is a link to download the browser extension.

Above image and video from Data Selfie.

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

Screenshots from thenextweb.com

Creator + Developer + Co-Founder: Hang Do Thi Duc
Co-Founder: Regina Flores Mir
Machine Learning Engineer: Leon Eckert
Currently the project is maintained by Hang.