September 27, 2018

POSTED BY

Jesus Ortega

CATEGORY

The New, Translucent Star Ball Illuminates the Champions League

new york sports branding graphic design agency

It’s back! The Champions League is finally here! I missed hearing the nostalgic anthem written by English Composer Tony Britten in 1992, based on George Frideric Handel’s Zadok the Priest. Last week, while watching one of the most prestigious club tournaments in football, I noticed how spectacular their new graphics …

new york sports branding graphic design agency

It’s back! The Champions League is finally here!

I missed hearing the nostalgic anthem written by English Composer Tony Britten in 1992, based on George Frideric Handel’s Zadok the Priest. Last week, while watching one of the most prestigious club tournaments in football, I noticed how spectacular their new graphics looked on TV. However, the graphics on TV were only one part of the renewed branding. It also involved online platforms and printing materials. The Champions Leagues brand was recently refreshed by using their exciting logo and establishing an adaptable system for multiple platforms.

Established in 1955, the Champions League is the highest ranked competition in Europe where 32 teams compete to take the glory and declare themselves as the best team on the continent. The recent champion is Spanish club Real Madrid, who also happens to the most winning club in this tournament with 13 titles. The UEFA Champions League’s current logo, which has been around since 2000, features the iconic star ball designed by Phil Clements in 1991. With an iconic symbol that has been around for almost more than two decades, UEFA wanted to create a consistent brand that would tie everything together into one powerful identity. In charge of creating a powerful brand was the design firm, Design Studio, who has a reputation for creating other nice sporting logos.

The updated brand evolved by using a newly rendered star ball reflected in every platform. The iconic star ball was designed in a super thin and spherical composition with a translucent gradient. With different tones of blue and pink, the color palette reflects a premium and elite identity. It gives the prestigious tournament a deluxe and valuable look. Rotating in slow motion, the star ball glows while changing colors. The best part of this star ball is the animated rotation that illuminates every spectacular football moment, such as the goal of Mario Mandžuki against Real Madrid in 2017 final.

new york sports branding graphic design agency
Starball

Everything was taken into consideration in this refreshing look. To give the identity a nice contrast, Design Studio decided to collaborate with fontsmith to make a custom typeface. A new lightweight typeface, based on the brand’s existing typeface, was introduced. This elegant typeface wasn’t the only detail that led to a collaboration. A collab with a CGI team led to a new stadium rendering. With a metropolis feeling, the new rendering was inspired by every European city that has hosted the competition.

I loved everything and enjoyed how flexible this star ball element was during the game. From the tunnel entrance to posters to the editorial material, the star ball makes every piece look captivating and elegant. This new branding metaphorically and visually illuminates this competition and I can’t wait to continue living those wonderful nights of the Champions League. The perfect reaction to witnessing the anthem can be reflected in the final image of this post. Scroll down and enjoy!

new york sports branding graphic design agency
Starball
new york sports branding graphic design agency
Stadium Graphics
new york sports branding graphic design agency
Custom Typeface
new york sports branding graphic design agency
Posters
new york sports branding graphic design agency
Studio Graphics
new york sports branding graphic design agency
Broadcast Kit
new york sports branding graphic design agency
Brand Manual

 

 

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That ? Championsssssss ? feeling ?? @thefootballrepublic

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All images ©DesignStudio x UEFA