December 20, 2018

POSTED BY

Ayako Takahashi

CATEGORY

Shoes by Melissa

One of my favorite shoe brands is Melissa. Melissa produces very modern, stylish and nice smelling (bubblegum-scented!) rubber shoes and sandals for women and kids. There is a flagship store in SoHo, just 5 minutes away from Alfalfa Studio. image © melissa.com.br It’s a Brazilian brand and all of its …

new york branding sports graphic design company

One of my favorite shoe brands is Melissa. Melissa produces very modern, stylish and nice smelling (bubblegum-scented!) rubber shoes and sandals for women and kids. There is a flagship store in SoHo, just 5 minutes away from Alfalfa Studio.

new york branding sports graphic design company
image © melissa.com.br

It’s a Brazilian brand and all of its products are made out of a type of rubber called PVC. The shoes and sandals are all waterproof and recyclable. The softness of the rubber doesn’t hurt our toes and heels, so it feels comfortable. However, it’s not only functional and comfy, but also super fashionable! Melissa often collaborates with other big brands like Vivienne Westwood, Karl Lagerfeld, and Jason Wu.

As well as the great shoe design of Melissa, its branding design is also amazing. Pentagram refreshed the visual identity including the new brand logo of Melissa in 2017.

“The modern brandmark devised by Pentagram employs the use of a graphic system that reflects the brand idea. It frames a series of bespoke patterns, textures and imagery—which alternate depending on context—and acts as a window to a wide variety of styles, moods and emotions.” -Pentagram

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

images © Pentagram