January 3, 2019

POSTED BY

Jesus Ortega

CATEGORY

The Best Album Packages of the 61st Annual Grammy

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What other way than to start the new year celebrating the best album covers of 2018. Just a few weeks before the 61st Anniversary Grammy Celebration, we are all debating on who will be winning their respective category. Similar to last year Kendrick Lamar leads the list with the most …

new york branding sports graphic design agency

What other way than to start the new year celebrating the best album covers of 2018. Just a few weeks before the 61st Anniversary Grammy Celebration, we are all debating on who will be winning their respective category. Similar to last year Kendrick Lamar leads the list with the most nominations. Everyone is looking forward to seeing who will win album of the year or if Kanye will give us another ‘Kanye moment.’ What I want to see is who will win best packaging design.

Throughout the year I have seen many great album covers but to be nominated for a Grammy, it takes more than just great cover art. The best visual look of an album award consist of what a deluxe EP contains and how conceptual it can be. The overall package is awarded and the creative director is usually the one prized for a Grammy trophy. From America to South Korea, the list of artist nominees to this prize ranges. This year packaging designs include exotic photography, minimalism, special printing and even binding that spice up the packaging. See below the nominee and let us know which one is your favorite.

Album: Be The Cowboy
Artist: Mitski
Art Director: Mary Banas
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Fifth studio album by Japanese-American indie rock musician, Mitski, has been a huge hit not only music wise but also visually. The packaging was designed by the creative Mary Banas and it includes a combination of photograph and outlined typography. Beautifully photographed by Bao Ngo, the Deluxe LP was arranged with an inside gatefold with spot gloss text in the images. The album includes a vinyl record packaging, movie-size poster, and a pair of 100% silk handkerchiefs, as well as a CD package and art for 3 digital singles.

 

Album: Love Yourself: Tear
Artist: BTS
Art Director: HuskyFox
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South Korea boy band has been a big hit this year. That so that millions of fans pre-ordered the album when it was announced. The packaging doesn’t fall behind and it was designed to reflect the interconnected nature of their three albums: Her, Your, and Answers. The physical copies designed by South Korean branding agency, HuskyFox, were released in four versions, Y, O, U, R. The album comes with a photobook, CD, mini book, photo cards, standing photo and poster. These covers were designed in a minimalistic look with an abstract string that allows all four versions to connect. Most importantly, they connect with the other albums they have; Her and Answers.

 

Album: The Offering
Artist: The Chairman
Art Director: Qing-Yang Xiao
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Not much is out there regarding this album cover but what we do know is that it was designed by five-time Grammy nominee Qing-Yang Xiao. The packaging combines a mix of nine-day folk art, the cooperation of the Hong Kong hand-playing musicians, and the lyrics of Wang Wuxiong, the songs of the ancient and modern gods. The title of the album is presented in the form of white ink, which can be seen through a special angle.

 

Album: Masseduction
Artist: St. Vincent
Art Director: Willo Perron
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From pop colors, daring photography, to fans asking themselves whose butt is the one seen in the photographs, this album packaging is loud. For the fans wondering who was the model posing in the cover, it was definitely not St. Vincent. She cleared up the rumors by shouting out the model @carlottiica. Designed by Willo Perron, St. Vincent album features an exclusive alternate jacket color lapis blue vinyl, 16-Page Lyric, and Photo Booklet, an Iron-On Fabric Patch, and a 12×12 Art Print.

 

Album: Well Kept Thing
Artist: Foxhole
Art Director: Adam Moore
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Designed by Harold Apples and art directed by one of its members, Adam Moore, this fifth album of Foxhole has a letterpressed packaging. It was printed in hot blue ink and a blind emboss layer on thick French Pop-Tone Pink Lemonade Paper. The vinyl is stamped with a clear red and blue splatter; a black and gold ink label centered in the vinyl. The thick French Paper is embossed in with geometric minimal illustration.