January 9, 2019

POSTED BY

Jose Fresan

CATEGORY

Godard’s Use of Typography

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Some consider there is cinema before and after Jean-Luc Godard. The French New Wave director revolutionized narrative in cinema by using never-seen-before techniques of filming and editing. His legacy can be seen all around modern cinema, generation after generation of film makers pay homage to his work and ideals. Godard’s …

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Some consider there is cinema before and after Jean-Luc Godard. The French New Wave director revolutionized narrative in cinema by using never-seen-before techniques of filming and editing. His legacy can be seen all around modern cinema, generation after generation of film makers pay homage to his work and ideals. Godard’s unique visual style inspired the world not only of film, but fashion, music, marketing, and even typography.

His visual style revolutionized the importance of typography in cinema. Typography played an important role through Godard’s films. From the opening titles of Breathless to the revolutionary texts of La Chinoise, typography was used almost as a living character in telling Godard’s vision. It served him as a visual extension of his ideas.

The use of typography in La Chinoise (1968) expands the characters’ personalities and tells a lot about their relationship to the revolutionary concepts of Mao Tse Tung. Throughout the film, which happens inside a Paris apartment, Godard shows us different subversive texts written on the walls and chalkboards. The use of these messages states the characters’ approach to revolution as a theory and academic matter within the four walls of their apartment.

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new york branding sports graphic design firm

new york branding sports graphic design firm

Another example of typography use within Godard’s films is the use of handwritten typography in Les Carabiniers (1963). This typographic decision expands the concepts of lovers divided by war and letters from a far away country.

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new york branding sports graphic design firm

In Masculin Féminin (1966) typography use helps Godard express the social conflict in which his characters develop; stating the moral and social conflict of 60s French youth.

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new york branding sports graphic design firm

new york branding sports graphic design firm

Jean-Luc Godard is certainly one of the most revolutionary film directors in history and one of the most influential figures in 20th-century culture. His films will continue to inspire generations of artists to transcend the conventions of art and media.