January 24, 2019

POSTED BY

Rafael Esquer

CATEGORY

The Legend Behind the Football Badge: Cruz Azul

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In 1927, when the workers of the Cementos Cruz Azul Corporation created an internal football team, they decided to take the name and the brand identity after their company. One curious fact is that the workers were originally interested in forming a base-ball team. Why and how did they change …

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In 1927, when the workers of the Cementos Cruz Azul Corporation created an internal football team, they decided to take the name and the brand identity after their company. One curious fact is that the workers were originally interested in forming a base-ball team. Why and how did they change their mind? It was thanks to Dr. Carlos Garcés, a dentist and soccer enthusiast who traveled every Sunday from Mexico City to treat the workers and their families. Mr. Garcés shared his passion for football until, little by little, he persuaded them to form a football team instead. One big champion of this initiative was Guillermo Álvarez Macías, who was the General Manager of the then called Cooperativa Cruz Azul. So, all the millions of fans out there should thank the football-loving dentist and Mr. Álvarez Macías for their beloved Cruz Azul.

Considered one of the greatest clubs in Mexican football, the badge design of Club Cruz Azul predates the existence of the team itself. Cementos Cruz Azul was founded in 1881 by business Englishman Henry Gibbon in the old hacienda of Jasso, located in the state of Hidalgo, about 60 miles from Mexico City. Then, in 1888, the company registered their first patent to fabricate cement, it was named Cemento Portland at the time. It was not until 1909, eighteen years before the birth of the team itself, when the Cruz Azul logo appeared for the first time–that year the company changed its name to Cementos Portland La Cruz Azul, S.A.. The name of the logo designer is unknown.

Since the Club’s inception over 90 years ago, their badge has gone through four notable iterations:

  1. The first badge that we know of was a blue cross inside a red circular band, they used it while the team was still in the amateur division.
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  2. Then, when the team made it to the Second Division (1960-1961 Season) they added a shield around the original logo and spelled out their full name.
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  3. In the 1963-1964 Season Cruz Azul reached the First Division. It was during this time that the team adopted a more corporate badge which mirrored the company’s logo.
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  4. For the next 25 years they used the same design just adding the stars as they kept on winning championship titles.
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Their current logo was introduced in 1997.

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As you might have guessed, Cruz Azul means ‘blue cross,’ and the badge, which is identical to the company’s logo, features a bold blue cross inside a white circle against a red square in the background. The name of the team is typeset in a bold sans serif font in all capitals. All of these elements are contained within a circular blue band used to showcase their victory stars and the word Mexico generously kerned.

With only two colors and few design elements, this badge portrays a clean, confident, and courageous image.