February 5, 2019

POSTED BY

Jose Fresan

CATEGORY

Eat Like Andy

new york branding sports graphic design company

Last Sunday, the biggest event of the year for football and advertising went live. Super Bowl LIII brought us apparently one of the most boring Super Bowls in history, but Super Bowl ads were pretty interesting. After probably a year of planning brands and agencies release their best work with …

new york branding sports graphic design company

Last Sunday, the biggest event of the year for football and advertising went live. Super Bowl LIII brought us apparently one of the most boring Super Bowls in history, but Super Bowl ads were pretty interesting. After probably a year of planning brands and agencies release their best work with hopes of having the best ad of the Super Bowl. This year, brands like Pepsi, Budweiser, Amazon and Burger King took over the spotlight of Super Bowl Ads.

Burger King stood out by going off the way from their usual campaign style. Their main ad was a 4 minute recording of Andy Warhol eating a whopper, which for most people was a shock. People started wondering: did they use CGI or an actor to create this ad? Neither, Burger King along with agency David Miami, got the rights to use footage of Warhol from Andy Warhol Eating a Hamburger, directed by JØrgen Leth. The full scene originally appeared in Leth’s 1982 film 66 Scenes from America.

There’s a funny story that says that when Andy got to the set to film his Eating a Hamburger clip, he asked “where’s the Big Mac?.” It is known that Andy was a huge McDonald’s fan since it was a huge part of American pop culture, however JØrgen Leth was not aware of this and bought a Whopper instead.

So, Burger King and David Miami were lucky to have this footage to use. The ad has been a hit. It makes you wonder how would Andy feel about this. But he’d probably be very happy, his 15 minutes of fame have now become 4 minutes seen by millions.

You can watch the full ad here: