February 6, 2019

POSTED BY

Jesus Ortega

CATEGORY

Should We Bring Back the Old Super Bowl City Logos?

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This past weekend America celebrated one of the biggest sporting events of the year. The Super Bowl 53 saw the New England Patriots defeat the Los Angeles Rams in a very tactical game which many viewers found boring. It sure wasn’t one of the most exciting Super Bowls ever in …

new york branding sports graphic design company

This past weekend America celebrated one of the biggest sporting events of the year. The Super Bowl 53 saw the New England Patriots defeat the Los Angeles Rams in a very tactical game which many viewers found boring. It sure wasn’t one of the most exciting Super Bowls ever in terms of entertainment, commercial, or half time shows but I don’t think it was the worst. For many, it was worth watching Tom Brady consolidate himself as one of the best quarterbacks of all time and win his sixth ring. What I think really lost excitement in the Super Bowl throughout the past years is their logo. I believe all the fans miss the classic Super Bowl logos that represented each edition from 2010 and before.

First played in 1967, the National Football Association (NFL) has been disputing Super Bowls and since then each edition had its unique logo. During the decades of the 70s and 80s, the Super Bowl crest was mainly composed of typographic arrangements that highlighted the main event. It was until the early 90s where we saw an interesting change in the way Super Bowl logos were presented. The NFL began partnering with designers to create visual identities that reflected the host cities and editions.

A perfect example is Super Bowl XVII held in Pasadena California; the logo was composed of Roman numerals and roses that reflected what the city is known for, the Rosebowl. Each Super Bowl logo had a distinct element accompanied with the roman numerals which till this day is the only element being consistent. Perhaps not all the logos were the best designed but it gave the Super Bowl personality and they worked well when marketing the event for sales. The crests were special and they looked well on different types of merchandise that right now are considered collectibles.

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Superbowl Tickets XXXI-XXXII
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Superbowl Tickets XLIV-LI

In 2010 everything changed and the format to showcase Super Bowl logos once again shifted. With the purpose to make a coherent identity, NFL decided the crest would highlight the Vince Lombardy Trophy and the only thing that would change in the graphic for the following years would be the roman numerals and the host stadium. Although we are seeing a consisted identity every year, the platinum logos are dull and lack excitement. Even in the tickets, the logo doesn’t transmit that energy of such an important game. The previous format of the logos gave room for creativity in all sorts of platforms. I really had fun researching these NFL Super Bowl logos and hope you enjoy them. please let us know If you agree with me and believe they should return. If you don’t we also encourage you to share your opinion.

SUPERBOWL I – X (1967 – 1976)
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SUPERBOWL XI – XX (1977 – 1986)
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SUPERBOWL XXI – XXX (1987 – 1996)
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SUPERBOWL XXXI – XL (1997 – 2006)
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SUPERBOWL XLI – XLIV (2007 – 2010)
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SUPERBOWL XLV – LIII (2011 – 2019)
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