February 12, 2019

POSTED BY

Jesus Ortega

CATEGORY

An Evolution to the Hull City Tiger

new york branding sports graphic design firm

For many of you that follow my blog post, it’s no surprise to know that once again my article will be sports related. It is also not a suppose to find out more football teams are changing their branding. Unfortunately many tend to be missed opportunities. This week Hull City …

new york branding sports graphic design firm

For many of you that follow my blog post, it’s no surprise to know that once again my article will be sports related. It is also not a suppose to find out more football teams are changing their branding. Unfortunately many tend to be missed opportunities. This week Hull City revealed their new crest for the 2019/2020 season with a very conservative change.

Hull City was founded in 1904 and established their franchise in the Northern side of England, East Riding of Yorkshire. Also known as “The Tigers,” Hull City has been playing Premier League and Championship through the past years. Like any football club playing the second tier of England, Championship, they dream of a promotion to the top tier. The promotion might as well be accompanied by a new branding since they just reintroduce a new tiger.

The process of Hull City new identity involved a creative panel with the intention of taking into consideration their wide fan base. The main goal of this identity was to come up with a design that wouldn’t be too drastic and polemic. The new crest shows an evolution from their previous one with a slight change in its crest. Inside the crest, a redesigned tiger is still the main icon of the shield with the year 1904 placed underneath in a San-serif typeface. It should be emphasized that the tiger has been constant since 2001.

The design team also reintroduce the word Hull City on the inside top of the crest. According to the club, the new badge brought together the wishes of the wider fan base. Let’s just hope the Premier League can see this new crest debut. This time I will keep my opinion to myself but I am interested to read what you think regarding this new identity. Do you love it or hate it?

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