March 4, 2019

POSTED BY

Jose Fresan

CATEGORY

Amazon 4-Star Store Soho

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Last year Amazon started plunging into the world of brick and mortar. One of its ventures is the Amazon 4-Star Store in Soho. The concept of the store is having products rated 4 stars and above on the Amazon website. The result of that is a mix of products through …

new york branding sports graphic design firm

Last year Amazon started plunging into the world of brick and mortar. One of its ventures is the Amazon 4-Star Store in Soho. The concept of the store is having products rated 4 stars and above on the Amazon website. The result of that is a mix of products through all of the categories. From books, to technology, going through children’s gifts and video games.

When you enter the Amazon 4-star Store, there is no doubt you’ve entered the Amazon world. It’s collage of random items makes you feel on the homepage of Amazon’s website, with all of the top sellers and trending items popping up in front of your eyes. The store is a real chance to test Amazon’s ventures into the world of retail. It uses Amazon’s highest technology to translate the online experience into the store. Price tags are synced with the website so they change in real time if the price of the item changes online. You can check out just by using your Amazon Prime App, no need to carry your cards and don’t even bother carrying cash, they won’t take it.

It’s definitely interesting seeing how powerful companies such as Amazon, are using these new retail experiences in order to learn about their consumer’s behavior. From the 4-star Store, Amazon is getting a lot of insights on how people behave during brick and mortar experiences and are learning how Amazon can make that experience better.

It’s clear that the real objective of this store is data collecting. What will Amazon do with it? We’ll have to wait and see, but it is surely not the last time that we will hear from Amazon retail ventures.

new york branding sports graphic design firm

new york branding sports graphic design firm

new york branding sports graphic design firm

new york branding sports graphic design firm

new york branding sports graphic design firm

All images © Jordan Stead / Amazon