April 2, 2019

POSTED BY

Jose Fresan

CATEGORY

Budweiser updates its vintage ads

new york branding sports graphic design agency

Celebrating this year’s International Women’s Day, Budweiser felt the responsibility of updating some of their 1950s and 1960s ads, where women were portrayed not as Bud’s consumer but as a character that serves Bud to her husband. This campaign was a collaboration with the movement #SeeHer endorsed by the Association …

new york branding sports graphic design agency

Celebrating this year’s International Women’s Day, Budweiser felt the responsibility of updating some of their 1950s and 1960s ads, where women were portrayed not as Bud’s consumer but as a character that serves Bud to her husband.

This campaign was a collaboration with the movement #SeeHer endorsed by the Association of National Advertisers as an effort to showcase women in more balanced and empowered role. The updated advertising show women enjoying Budweiser by themselves or in an equal position to men. The idea behind it was to depict women in realistic contemporary roles.

Monica Rustgi, marketing vice president for Budweiser, stated that it was the brand’s responsibility to update the role of women in their old ads, and she affirmed that the brand will continue to heavily work with #SeeHer to make sure women get a more empowered representation across media.

You can take a look at the campaign here:

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“It’s Friday, your favorite takeout just got here. Crack open a cold Bud and enjoy some time to yourself.” reads the new version of the ad. (Anheuser-Busch/Budweiser)
new york branding sports graphic design agency
“Home is where life happens, and life happens when you build it together,” reads the new a reworked ad. (Anheuser-Busch/Budweiser)
new york branding sports graphic design agency
“She found she has it all” replaces a slogan reading “She found she married two men” on a Budweiser ad from 1956. (Anheuser-Busch/Budweiser)