Meet the Creative Mind Behind Trenches
Images © Tiffany Middleton “Hard work beats talent when talent fails to work hard” -28 Blacks, Tiffany Middleton From editorial work with ESPN, billboards, trading cards, to her personal passion project, Trenches, it’s difficult to not feel inspired by the work of Tiffany Middleton. Regardless of which game is played, …
“Hard work beats talent when talent fails to work hard”
–28 Blacks, Tiffany Middleton
From editorial work with ESPN, billboards, trading cards, to her personal passion project, Trenches, it’s difficult to not feel inspired by the work of Tiffany Middleton. Regardless of which game is played, the sports industry is a landmine for eye-candy as fandom propels the careers and history of teams. Sports was also a part of the fabric of Childersburg, a small town in Alabama, that is best known as the home of NBA All-Star Gerald Wallace. In her hometown, Middleton designed products for her local teams and clubs she participated in. Her juxtaposed talent landed her a position in Panini America. She is currently a designer for ESPN’s Print and Digital Media Group.
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— Trenches (@trenches_) May 16, 2019
Her attention to detail, dedication to the fans, and expertise in sports make her designs and art directions seamlessly turn robust history into enjoyable user experiences. This is apparent in “Courting the King,” “The Year of Bo,” and 82 Flavors of Russell Westbrook.
Her most exciting project started five years ago when the coach for Auburn University Tigers approached her with a recruiting graphic that inspired him. In the process of creating her own graphic for Auburn, this inspiration ignited the idea of sharing all sports graphics in one place. That place became an online community named Trenches.
Grab the Trenches logo sticker for just $1!
Discount Code: TUESDAY
— Trenches (@trenches_) May 7, 2019
Trenches gained over 12.9k followers on Twitter since its inception. It is a source of inspiration and exposure to various creatives in the sports industry. One of the highlighted features is the “Creative for the Day,” which celebrates the achievements of selected creatives of all backgrounds daily.
As Trenches becomes more successful and attracts new fans, Middleton has started to organize meetups to bring the community closer together. The first meetup took place earlier this month but don’t worry, there will be another on June 21st! While we wait for the next meetup, take a look at some of Trenches’ awesome merch that is available in their online shop. Check out the stylish logo stickers inspired by ornamented typography of the 1900s shown above.
— Trenches (@trenches_) May 15, 2019