May 23, 2019

POSTED BY

Timmy O'Sullivan

CATEGORY

Lyrical Lemonade

Cole Bennett is a videographer and Entrepreneur who founded the successful music promotion and event coordination company Lyrical Lemonade. Cole had been recording music videos for friends when he branched out and started doing videos for Chicago local talent. He came up with the idea for Lyrical Lemonade while still …

Cole Bennett is a videographer and Entrepreneur who founded the successful music promotion and event coordination company Lyrical Lemonade. Cole had been recording music videos for friends when he branched out and started doing videos for Chicago local talent. He came up with the idea for Lyrical Lemonade while still in high school when one night he booked a website developer to code his very own website. The name Lyrical Lemonade was chosen when Cole and his mother sat waiting for the web developer bouncing ideas at one another.

Since then, he’s gained attraction on social media platforms making a name for himself when he received emails and phone calls from many upcoming artists. Cole began climbing the ladder to success as soon as he starting working on a creative level with artists such as Kanye West, J Cole, Mac Miller and more upcoming artists such as Juice Wrld, Lil Pump and ski-mask the slump god Cole Bennett has recently done a TEDx talk on his work and explains how he made it big as a small town videographer. His talk also emphasizes why having a passion for what you do can change the game and bring you success no matter the obstacle.

Cole Bennett’s glitchy and trippy and sometimes comedic style of video and editing has really changed modern day music videos making him an important figure in the industry and rumors reveal he may earn up to $25,000 per video. What I find most interesting about his videos is each artist he works with he manages to create a unique style for, giving them their very own styled brand to hold onto and be remembered by. Cole’s music videos attract thousands if not millions of views this works almost like a publicity stunt for the musician giving them notability. Since Lyrical Lemonade took off new creators have come forward with their own unique styles of editing. Check out his videos below.