May 27, 2019

POSTED BY

Jose Fresan

CATEGORY

Sho Shibuya’s Farewell to Plastic Bags

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When Sho Shibuya moved to New York City, he was confused by how bodegas and delis didn’t have specific designs in their plastic bag. Instead, he kept seeing random designs in plastic bags all around the city. For him, these plastic bags said a lot about the graphic life of …

new york branding sports graphic design firm

When Sho Shibuya moved to New York City, he was confused by how bodegas and delis didn’t have specific designs in their plastic bag. Instead, he kept seeing random designs in plastic bags all around the city. For him, these plastic bags said a lot about the graphic life of the city, so he started collecting them.

Sho’s collection grew and grew and all of sudden he had more than 100 bags in it, but soon he realized, as all of us should do, that the time for plastic bags is over. Plastic has taken its toll on our planet. So in order to say goodbye to plastic bags, he started working with photographers Vanessa Granda and Henry Hargreaves, and copywriter Cole Kennedy to create a book that worked as an archive for the design behind the plastic bags.

Plastic Paper book captures Sho’s collection as a farewell to these old symbols of the city that have to be put behind for the sake of our planet. “The smiley face, the quintuple Thank You, the purple flowers are as much a piece of the visual landscape of the city as Milton Glaser’s “I heart NY” or Massimo Vignelli’s subway map,” says Shibuya.

You can check Plastic Paper here.

new york branding sports graphic design firm

new york branding sports graphic design firm

new york branding sports graphic design firm

new york branding sports graphic design firm

new york branding sports graphic design firm

new york branding sports graphic design firm

new york branding sports graphic design firm

All images © Sho Shibuya, photography by Vanessa Granda and Henry Hargreaves