July 9, 2019

POSTED BY

Jose Fresan

CATEGORY

Ari Aster & Henrik Svensson Create a Beautiful Nightmarish Swedish Commune for Midsommar

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Last week Midsommar, the highly expected new film by Hereditary’s director Ari Aster, was released in the U.S.and once again he delivers one of the creepiest and most compelling horror movies in recent times. If you’ve seen Hereditary, you probably know that Aster’s filmmaking is much more than simple horror, …

new york branding sports graphic design firm

Last week Midsommar, the highly expected new film by Hereditary’s director Ari Aster, was released in the U.S.and once again he delivers one of the creepiest and most compelling horror movies in recent times. If you’ve seen Hereditary, you probably know that Aster’s filmmaking is much more than simple horror, his films deal with human nature in new and uncomfortable ways.

This time Ari Aster and his Production Designer, Henrik Svensson, took on the task of creating a village filled with traditions, magic, light, flowers and colors where their characters would go through a hellish nightmare of paganism. The little village, supposedly located near Halsingland, Sweden, is home to a commune of a traditionalist Swedish cult that are celebrating a very special 9 day long ritual.

The cult and its visual style comes from the imagination of Aster and Svensson. They took their research job very seriously in order to create a believable and cohesive tradition. By mixing Swedish, Celtic, Nordic traditions, they gave life to this imaginary uncanny world.

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The production design in Midsommar is an overwhelming masterpiece that captures the essence of pagan cults and adapts it to Aster’s story. Aster and Svensson created a world that feels eerily realistic as a result of the level of detail and research placed in the set and costume design. The village is not merely the place where the story happens, it is a character per se. The very walls on each of the houses tell a story and give clues to the story’s hidden meanings.

The design aesthetic around the village seems to be beautiful and bright but it is when you take a closer look that you can see the true nature of it. Beautiful drawings cover the walls of one of the main halls but they depict the gruesome ritualistic nature of the cult.

new york branding sports graphic design firm

new york branding sports graphic design firm

new york branding sports graphic design firm

Midsommar’s production design is a perfect example of how design is used a story telling tool and to add different layers of meaning behind the story that is being told.

You can watch Midsommar in theaters right now. But be warned, it is a beautifully nightmarish ride that will test the limits of your nerve.

new york branding sports graphic design firm

new york branding sports graphic design firm

new york branding sports graphic design firm

All images © A24