The Legend Behind the Badge: Club Deportivo Toluca
The story of Club Deportivo Toluca, one of the most successful clubs in Mexico’s Primera Division, began over 100 years ago. In the 1910s, German brothers, Manuel and Francisco Henkel introduced the game of football to their farm workers to foster camaraderie and entertainment. They named the new club, “La …
The story of Club Deportivo Toluca, one of the most successful clubs in Mexico’s Primera Division, began over 100 years ago. In the 1910s, German brothers, Manuel and Francisco Henkel introduced the game of football to their farm workers to foster camaraderie and entertainment. They named the new club, “La Huerta,” after their hacienda. Shortly after, the Henkel Brothers enlisted Filiberto Navas Valdéz, a well-known trainer in the region. Then, the brothers’ father, businessman Eduardo Henkel, brought in employees from his railroad and electric company to join the club. At that moment, the team’s name changed from “La Huerta” to “Zinacantepec” to honor the famed extinct volcano, Nevado de Toluca. The Club Zinacantepec got noticed as the city of Toluca realized the need for a city-wide competitive team. On February 12, 1917, Club Zinacantepec officially became Club Deportivo Toluca (CDT).
Since its inception CDT has had three badge designs yet one element has remained constant, the monogram. The inaugural badge presented a bold monogram designed by Alfonso Faure Dulis. The emblematic mark consisted of the initials CDT colored in primary red. The inside of the open counter in the letter ‘C’ nests a custom-drawn ‘D’ next to a ‘T’ creating a well-balanced composition.
The second design, launched in the 1970s, added a ring encircling the original monogram along with the spelling of the club’s formal name. They also added the three colors of the Mexican flag – green, white and red – plus a navy blue.
The third design, which is currently used as its ‘institutional’ badge, appeared in the 1980s. This version reduced the colors to red and gold and introduced a pair of symmetrical laurel leaves and a golden crown. The crown, in addition to represent power, honor, and glory, is also the symbol of the Club’s main sponsor. On the other hand, the laurel leaves have symbolized victory since ancient Greek and Roman times.
To celebrate its first centennial, in 2017, Club Deportivo Toluca revived their 1970s version, with minor refinements, to be used as their ‘commercial’ badge.
To date the team uses three official badges: retro, commercial, and institutional. In all of them, the monogram continues to be the hero graphic element. A mark that has survived and thrived for over 100 years is, indisputably, a sign of a great design. We salute Club Deportivo Toluca.