August 28, 2019

POSTED BY

Lieke Corpelijn

CATEGORY

5 Reasons You Shouldn’t DIY Your Logo

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While it’s nice to take the easy road and make your own logo, I couldn’t discourage you more. Logos are far more complicated than most people think. Here are a few reasons why you shouldn’t. Attracting Customers Your logo is the standard ‘face’ for your business. The first thing customers …

While it’s nice to take the easy road and make your own logo, I couldn’t discourage you more. Logos are far more complicated than most people think. Here are a few reasons why you shouldn’t.

Attracting Customers

Your logo is the standard ‘face’ for your business. The first thing customers will see, is your logo. After seeing that, they will immediately get a sort of vibe of your company. And you want to make a good first impression. Which is also important if you like to lure more customers. A bad impression will not bring your possible customers back for a second time!

Not Enough Knowledge

Design is much more than just a simple logo. You need to make sure of what looks simple to the eye, to make the best use of white space, if you have chosen the right fonts, if you have used good color combinations. Designers know what works and what not. Years of knowledge and study are used into a small piece of work.

The Right Tools

Nowadays, you can Google and find a lot of links that will sell you an easy tool program. These will probably work, but it won’t give you the same quality. In fact, the best programs you can use are Adobe Photoshop or Adobe Illustrator because these are programs that produce the best work. Every other program will not give you the best quality like Adobe will give you.

Can You Use It Anywhere?

It is important that when you have a logo made, you can use it anywhere. This includes your website, business cards, posters etc. If you have created your logo in one of those easy tool programs, you won’t be able to size it up or down. It is important that you can increase it to any size needed without losing it’s quality.

Same Logo?

Premade logos seem like a great idea, until you realize that every other person can purchase the same one. Every business owner wants their logo to stand out from the crowd. Choosing the easy way will cause some disaster if you are aiming high with your brand.

Bottom line: Of course, the decision to DIY your logo design is very much a personal one, but there is so much more to logo design that meets the eye. There are many designers out there who would be more than happy to work with you.