September 4, 2019

POSTED BY

Jesus Ortega

CATEGORY

New License Plates Coming to New York

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There are many reasons why I love graphic design. The fact that it plays a major role in your everyday life without you even realizing is fascinating. I still think that it’s an underrated profession that sometimes isn’t given the credit it deserves. Design, in general, is the primary mean …

new york branding sports graphic design firm

There are many reasons why I love graphic design. The fact that it plays a major role in your everyday life without you even realizing is fascinating. I still think that it’s an underrated profession that sometimes isn’t given the credit it deserves. Design, in general, is the primary mean of communication and has the power to change perceptions along with transmitting messages. Design can be seen in the many unexpected spots like for example, license plates. New York City will be changing their license plates and they have released a few mockups asking New Yorkers to vote and select their favorite.

Last week New York governor, Andrew Cuomo released five potential license plate designs. The new designs will move away from the classic Empire blue and gold design that have been present for the past decade. There are a few reasons as to why New York is deciding to change their license plates. The first reason is that most of the decade-old license plates are starting to get damaged; the fading numbers are making legibility a problem. AAA Northeast spokesman stated the following,

“Given the fact that we’ve got cashless tolling now, and more and more license plate readers being used for security, it makes sense that the plates are as legible as possible.”

The new designs all have a white backdrop with navy blue typography. Three of the designs feature the Statue of Liberty through close-ups and highlighting certain features. Of course, the governor also introduced an idea with Mario M. Cuomo Bridge. The other design has the landscape of New York City and Upstate New York.

License plate usually follows a serious traditional style and its tough to find really nice examples. Most of them seem bland and lack creativity. I do like the concept behind the new change which is to make the typography more legible but I’m not 100% sold on the execution. New York, “The city that never sleeps,” is full of energy and a dynamic atmosphere and I don’t think the new plates transmit that. Although the voting has closed I still think it’s worth sharing this with you. I will say I like design number one the best. Make sure to come back to this post on April 2020 so I could update you on which one was the selected design.

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Design 1
new york branding sports graphic design firm
Design 2
new york branding sports graphic design firm
Design 3
new york branding sports graphic design firm
Design 4
new york branding sports graphic design firm
Design 5
new york branding sports graphic design firm
New York License Plate Evolution